Greg’s Bio/Journey: Nine Stages of Transformation

  Early in his career, Greg immersed himself in the specialized niche of professional and collegiate sports sales training. 

As one of the pioneers in this arena, he adapted his concepts to the unique demands of sports sales, ultimately working with more than 200 teams, leagues, and universities across the country and Canada.  

In addition, Greg trained and consulted with hundreds of other companies—from Fortune 500 corporations to small, medium, and large organizations in a wide range of industries—further solidifying his reputation for delivering impactful, results-driven sales and sales management strategies.

 In 2006, Greg expanded beyond live training with the release of his first book, Consultative Closing (AMACOM, 2006), which introduced readers to his psychologically driven approach to sales. 

Building on that success, Greg went on to publish several more works, including Three Pairs of Glasses, a fiction-fable on sales; Make More Donuts, an audio fiction-fable exploring sales management processes; Self Sabotage, focused on how salespeople undermine their own success; and 5 Strategies for Turning Bad Habits Into Good Habits, a practical guide to personal and professional transformation. 

These books are all available in the resources area of the web site. 

  When Consultative Closing was published, Greg’s concepts quickly resonated with both traditional sales professionals and those whose roles required selling—even if “sales” wasn’t in their title (e.g. consultants, business owners, professionals, etc.)

“My approach really connected with these people,” Greg explained. “They needed to sell to survive and grow, but they didn’t want to come across as pushy or stereotypical salespeople.”

Over the following years, Greg trained, coached, and consulted with hundreds of these non-sales individuals, achieving remarkable success in helping them embrace a more natural, effective approach to winning business.