Greg bennett's 8 STAGE bio
1: On-Air & In Sales -- 1978-87
3: The Bennett Brand Grew '89-98'
2: Began Training & Coaching '88
I started my career in radio as an on-air personality when I was 18, and did that for about five years (I dabbled with college here and there along the way, but it wasn't for me). I moved into broadcast sales in my mid-twenties and...well, I REALLY sucked at it. I was clueless about what sales was, or how to do it (read more in "My Transformation" in the About Greg section).
2: Began Training & Coaching '88
3: The Bennett Brand Grew '89-98'
2: Began Training & Coaching '88
After about three years flailing around in sales I created my own approach to how to sell (again, more details in My Transformation) and called it Psych-Selling. It worked great, and soon I was teaching and coaching others to do it. This is when I realized I had a "Coaches Mentality" -- meaning I enjoyed succeeding through other people. Plus, I found that my experience as a radio entertainer (and occasional stand-up) seemed to work well to make my workshops fun as well as meaningful. So at 27, I launched my training and coaching business.
3: The Bennett Brand Grew '89-98'
3: The Bennett Brand Grew '89-98'
3: The Bennett Brand Grew '89-98'
During the initial years as a sales trainer, I began to "brand" certain sayings and concepts I created that were part of my Psych-Selling curriculum. Things like "Take 'em to NO!", "Hopping in the Ugly Pond", "The Death Valley of Sales", "Mini-Steps"...and several others became memorable slogans attached to meaningful strategies. People still yell these things at me when we meet 25+ years later!
Rolling into the next 30 years
4: 200+ Sports Teams '99 on
4: 200+ Sports Teams '99 on
4: 200+ Sports Teams '99 on
Early on I found myself immersed in a niche market: professional and collegiate sports sales training. As one of the pioneers in this specialized field, I had the opportunity to work with over 200 teams in both major and minor leagues, as well as colleges and universities across the country. I customized my Psych-Selling concepts to help sellers of all experience levels effectively prospect and close clients in the business community on their various marketing programs. Plus, I am a huge sports fan....so it was a fun ride!
5: Wrote 4 Books on Sales
4: 200+ Sports Teams '99 on
4: 200+ Sports Teams '99 on
In 2006, things took off in a different direction with the publication of my first book, "Consultative Closing" (AMACM 2006). This book appealed specifically to management consultants and other professionals who needed to sell to advance in their firm, or grow their practice, they just weren't comfortable with traditional sales strategies (sound familiar?).
Moving into the future
6: Retired From Live Training '23
7: Subtle Closing On-line July of 24
7: Subtle Closing On-line July of 24
As much of the world did from 2020-2022, I locked down and recalibrated everything.
Soon after that mess ended, I decided I didn't want to do live-on-location training anymore, so I wrapped up my final consulting gig with ASR Companies (a really cool construction company in Denver that I helped grow by about 30% in 2 years).
7: Subtle Closing On-line July of 24
7: Subtle Closing On-line July of 24
7: Subtle Closing On-line July of 24
Bennett's only training option now is his 30-Day Subtle Closing Mastery program.
This is a focused, 30-day program with 4 jam-packed on-line modules, tons of templates, and even a 1-on-1 live coaching session with Greg.
The program also features additional 1-on-1 and group coaching opportunities from Greg Bennett
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8: With Family Forever...
7: Subtle Closing On-line July of 24
8: With Family Forever...
Nothing is as important as family!
My wife Rosemary and I live in Wichita, Kansas. We have 4 daughters, Brooke, Blaire, Kaity, and Maddy, and 9 fabulous grandkids --Brayden, Sam, Hadrian, Presley, McCoy (Mac), Marley, Mark, Penny, and Sloane.
For hobbies, I am an impressionist painter, author, and love all the outdoor sports and activities these two bionic knees will allow!