FAQ's About How to Win a Sales Steet Fight

 A:   Not at all.  A sales street fight is not like a normal fight, with anger, bitterness, shouting, and punches thrown, etc..  A sales street fight describes the psychological battle that takes place between a well-meaning, hopeful, optimistic seller and a ninja-level, black-belt, deceptive master known as buyer.   These fights often involve cordial, polite, exchanges of information between two reasonably friendly people.   Where they can turn ugly is when the optimistic seller tries to push the negative buyer to buy something, and the buyer has doubts, concerns, or just likes to hesitate.  To avoid the ugliness, the buyer pretends to be interested, and the seller gets excited about pursuing what they think is a sale.   These things typically end with the buyer not buying, and the seller wasting weeks and months, and lots of resources along the way.  In the end, both parties lose – the buyer doesn’t get to improve their life, and the seller doesn’t see a commission.   It also has to do with fighting the internal mental battles sellers have regarding rejection, fear, and many self-sabotaging habits. 

 A:  Developed by renowned sales trainer and coach Greg Bennett, these subtle yet powerful sales strategies are rooted in psychological principles and crafted for strategic use during pivotal moments in a sales conversation. They help sales professionals effectively manage the flow of dialogue, uncover a client’s deeper needs and desires, and subtly closing on real commitments instead of vague promises. Though straightforward and easy-to-understand, these techniques demand consistent practice and deliberate execution to achieve maximum results. 

 A:  They can easily enhance any existing sales process or function as a complete, stand-alone framework when no formal structure is in place.  Even with the best training programs or sales systems, sellers still struggle with clogged pipelines, frustrations with closing, and dealing with buyer-role deception.  And if you don't have a current sales process, this can certainly become an effective base for one. 

 A:  Participants in our program are invited to attend these meetings that happen roughly twice a month on Facebook.  Greg will offer advanced training, go over new practice concepts, and even do some live role-playing (sort of like "Rolling" in Jiu Jitsu).  You can submit questions to be answered and find all sorts of great feedback from other people in the course.   These will continue for as long as Greg is running his training organization.