Greg's personal transformation

When I embarked on my sales career, I was drawn to the allure of freedom, increased earnings, and the opportunity to assist others. However, I soon discovered that the profession carried a pervasive negative stigma. Salespeople were often perceived as deceitful, self-serving, and overly aggressive—characterizations that clashed with my values. This perception profoundly affected my approach to prospecting, selling, and closing deals, leading to considerable frustration. I was timid, trying too avoid rejection, attempting to get people to take action...and it just wasn't working for me.  At times, it felt as though I despised the very essence of sales due to the tarnished reputation associated with it, and my inability to operate in that way. 

Realizing I had to stay in sales if I wanted to achieve my goals, I embarked on a quest to find a different approach. I wondered if there was another profession that required similar skills to those of a salesperson - such as; questioning, listening, persuading, and inciting action. I looked at several professions, including - lawyers, teachers, detectives, journalists, and many more. I ultimately settled on doctors, specifically psychiatry.  I delved into studying their mindset, actions, and behaviors during their patient interactions.   Drawing insights from their methods, I crafted a system and process that evolved into my Psych-Selling curriculum.  One of the concepts I learned from psychiatrists was the idea of creating change through small, identifiable steps that one could achieve vs trying to take one big leap (which is often too much, too fast).  I also applied this to sales because salespeople are guilty of trying to push clients too hard, too fast on one big closing step (usually at the end of a call).  So I created my "Mini-Step Closing Process", which makes influencing and persuading much easier for the seller, but all much better for the client.  

Having transformed my own sales career through the implementation of my Psych-Selling concepts, I've had the privilege of assisting thousands of others in achieving similar success. My impact extends beyond those formally designated as sales professionals; my greatest triumph lies in aiding what I refer to as "non-sales types" in excelling in sales. These individuals, including consultants, business owners, and professionals such as doctors, lawyers, and accountants, among others, have embarked on the same transformative journey as I have—from apprehension to accomplishment in sales. Through my program and my coaching, they've unlocked their potential and realized significant growth and success in their sales endeavors.